BC30311: Value of type System.Data.SqlClient.SqlDataReader cannot be converted to String.

Does anyone know what the problem is?

Sub Page_Init(sender As Object, e As EventArgs)
 Dim txtName As New TextBox()
 Dim txtPart As New TextBox()
 Dim txtEach As New TextBox()
 Dim txtTotal1 As New TextBox()
 Dim txtSubtotal As New TextBox()
 Dim txtTax As New TextBox()
 Dim txtShipping As New TextBox()
 Dim txtTotal2 As New TextBox()
 Dim prod_id As Integer
 Dim id As Integer
 id = Request.Querystring("prod_id")
 txtName.Text = GetName(id).............this is the problem line
 phName.Controls.Add(txtName)
 phPart.Controls.Add(txtPart)
 phEach.Controls.Add(txtEach)
 phTotal1.Controls.Add(txtTotal1)
 phSubtotal.Controls.Add(txtSubtotal)
 phTax.Controls.Add(txtTax)
 phShipping.Controls.Add(txtShipping)
 phTotal2.Controls.Add(txtTotal2)
End Sub

I'm trying to populate dynamically rendered textbox's, how should I do that too?What are you doing within the GetName function call? Seems to me the problem is in there.